We are a research and insights agency
We specialise in:
1. User testing of content
We test printed and digital content - such as landing pages, letters, and disclosure documents with users. We also use the 'information journey' (based on sensemaking) concept to help our clients know what information to provide to customers and users.
2. Baby Boomers and the over sixties
Come to us too for insights into the Baby Boomer generation and for research with retirees and pre-retirees.
3. Sensemaking and information journeys
I am proud of our innovation in bringing 'sensemaking' to the attention of researchers and our clients. Understanding how people actually make sense of new information helps organisations create communications and processes that are efficient because customers have access to the information at the time they need it. For example, we don't start to make sense of ambiguous situations or complex sets of data until we are immersed in them.
Here is a testimonial
"Susan helped us conduct market research into potential audiences and best use of digital channels. She took the time to really understand what we were trying to achieve, proposed workable solutions that fit our budget, brief and timelines, and was flexible, approachable and responsive throughout our project. It has been a pleasure working with her and we are very happy with the clear, nuanced and actionable findings the final report has provided.”
Our research and testing services
Our expertise
We bring our deep knowledge of psychology and language to everything we do. We conduct all forms of research including surveys and ethnography but are also known as one of the experts in qualitative research in Australia.
We are based in Sydney, Australia and mostly work for financial services, not for profit, and government agencies and have done for over three decades.
You can trust us
We are proud to be long-term members of the professional association for researchers, the Research Society.
