Tracking New Customer Experiences Over Time: Insurance
We conduct customer tracking surveys for one of our insurance clients.
Our client has now commissioned three waves of this research, which we conduct annually.
It is an online survey that covers how and why new customers chose our client’s policy and their experiences using the sales channel.
Overall the findings are robust, consistent and positive, with significant improvements measured each wave. In particular, the survey shows that customers are well informed and understand their policy. Our client has used the research findings in their marketing strategy and communications development.
We understand insurance research, and would love to work with you.
Just contact Sue
We would love to hear from you, and are always happy to talk through research methods and options with you, if you are not sure what you need. Why not get in touch for a free, obligation-free, and confidential conversation.
Find out more about Susan Bell Research.
