Sensory Qualitative Research: Not Chocolatey Enough
Working with our sensory partner Sensory Solutions
The Problem This Case Study Solved
A global food manufacturer wanted to delve further into customer comments that one of their products was ‘not chocolately enough’.
They asked us: what does this mean? Did it mean that the chocolate flavour was too mild? Were colour cues signifying a weak chocolate flavour? Was there simply not enough chocolate?
This is Where Our Sensory Qualitative Research Experience Came In
I am arguably the most experienced sensory qualitative researcher in Australia. We have been conducting focus groups on topics like this for over 2 decades.
Solving problems like these requires:
How We Did It
- We ran 3 x 2hour focus groups with the target market.
- We developed a huge range of visual stimulus material – including paint swatches – as well as a sophisticated blind taste testing procedure. We needed to give each person as much unbiased help as possible to help them articulate exactly what they wanted
- The result: we were able to identify the exact chocolate flavour and how much they wanted to taste and its texture
Want To Learn More About Sensory Qualitative Research?
Contact Sue
We would love to hear from you, and are always happy to talk through research methods and options with you, if you are not sure what you need. Why not get in touch for a free, obligation-free, and confidential conversation.
Find out more about Susan Bell Research.
