Retirement Villages: Semiotic Analysis
Susan Bell Research was asked by an agency client to explore the symbols, shapes, colours, language and touchpoints for a Retirement Village client.
We analysed cultural representations of ageing.
A key insights is to differentiate between natural physical changes and the limits on older people imposed by culture. Culturally, old people are expected to conform to certain stereotypes as inactive, cute, or dependent – the resulting imagery can be either bland or eccentric.
This research aslo assessed the organisation’s logo and made recommendations for change.
Desk-based analysis like this reveal insights that are difficult to achieve from conventional research.
To find out how semiotic research can benefit your organisation, contact Sue
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