Our Blog Posts About Research Methods
How to use qualitative research for insights about retirement
What is qualitative research? Qualitative research is conversation-based exploratory research. We use it to understand the deep psychological and emotional drivers of behaviour. In this post, I explain what qualitative…
Why and how to use stimulus material in qualitative research
What’s the best way to use stimulus material in qualitative research? Qualitative researchers can use a broad range of stimulus material to get much more out of the discussion or interview…
What cookbooks and magazines can tell us about Christmas in Australia
This is an article that I wrote for the old website in 2018, that proved very popular. I am reposting it here and will update it in 2022. Subscribe to…
Don’t test written content in focus groups
Do you want to know if your written content is working well? Then test it in one-on-one interviews, not in a group environment. I love focus groups, especially the in-person…
Sensemaking for insights: interviewing and analysis
We use sensemaking in two ways.
First, in our people-centric approach to interviewing.
Secondly, in our non-linear, zoom in and out iterative analysis process
Online or offline qual? Live or overtime?
How do you work out which qualitative research method to use? There are so many qualitative research techniques and methods available at the moment, it can be a challenge to…
