Avoid these ‘Ageing is Failing’ myths
From all our research with people in the ‘older’ or mature age demographic, we can tell you one thing: it is soooo easy to get this age group wrong. People…
Author: Susan
How to get rid of gobbledygook from your writing
You know what gobbledygook is! It is the letters, emails and official documents that businesses and goverments send to their customers. The big question is ‘why do businesses do this?’…
Training for an internal client team (toys)
Co-creation focus groups: Our client manufactures toys. To get design ideas and feedback on what toys to create, our client liked to conduct co-creation interviews and focus groups with children…
The Cultural Meaning of Menopause in Australia
New Lives Of Older Australians Susan Bell Research was asked by an agency client to analyse the ‘meaning of menopause’ within Australian culture using semiotics, a method with which we…
The truth behind three myths about spending in retirement
Susan Bell Research designed and conducted a survey commissioned by Super Consumers Australia into how and why people over 65 were drawing down their super. The survey busts some of…
Home and Contents Insurance: Research for ASIC
Consumers’ experiences with home and contents insurance. This report was commissioned by the Australian Securities and Investments Commission (Asic). Although it was written in 2014, the insights it contains about…
Direct Insurance: Research for ASIC
Consumers’ experiences buying life insurance direct. This report was commissioned by the Australian Securities and Investments Commission (Asic). It describes consumers’ experiences buying life insurance ‘direct’, that is over the…
Work voice is a style of writing common in workplaces
Which is where it belongs Work voice is a formal, impersonal and somewhat ponderous writing style that people who work in corporate offices or government departments use when writing to…
As we age, we gain a type of intelligence called ‘crystallised’ intelligence
This means that people draw on what they already know. Crystallised intelligence comes from our experiences and the knowledge we have stored in long term memory. We become very good…