How to talk to us about the research you need
"The best research starts with a conversation"
If you are not sure what you need, or would appreciate our advice, we offer free consultation. We can also give you a quote to your specifications. To help us quote or advise you, here are some things to think about:
Why do you need research or testing?
Tell us why you want to conduct the research. It doesn't need to be more than a sentence or two. Perhaps it is 'to understand the needs and perceptions of our members', or 'to test how clearly we communicate' for example.
For example, you may want to measure how many people do or think something. If so, we will need quantitative research of some kind, like a survey. If the objective is to explore the customer journey, you will need some form of qualitative research such as an in-depth interview, an online focus group, face to face focus group or ethnography (observation). If you don't know, don't worry - we will explain the pros and cons of each approach.
Who is your target market?
Who are your customers, members, users, or stakeholders etc? Try to be as specific as you can. If you are planning to use a customer or member list, roughly how many people are on the list?
What do you want to test or what do you need to know?
What resources do you want to test? How do people interact with these resources, why and when?
When do you need this by?