WHAT IS CONSUMER TESTING?
In Financial Services, the term ‘consumer testing’ means testing a document with members of its intended audience to determine whether the document is easy for them to read, use, and understand.
Elements of best practice in consumer testing are
1. Consumer testing should always be conducted as an individual interview and never in group discussions.
2. Participants should be members of the intended audience who have not been involved in the design or writing of the document.
3. If the sample for the testing is the general public, it should include males and females, younger and older people, people with lower and higher levels of education.
4. Testing should be conducted by an independent researcher who has not been involved in designing or writing the document.
Susan Bell Research is an expert in this form of testing.