Duty of Reasonable Care - a unique research offer

We can give you the best chance to meet your Duty of Reasonable Care obligations that will apply to financial services firms from October 2021. 

Do as our other clients have done - test your application forms to make sure that your customers have understood them.  

As you know, financial services firms have a duty to ensure that consumers do not make inadvertent errors when buying financial services products.

Susan Bell Research has a unique Duty of Reasonable Care user testing method that helps you understand how customers read and understand your content.  The test will show you:

  • What questions users ask when they interact with your content
  • What puzzles them and what they simply don't understand
  • What they guess at when answering your questions
  • What they don't even read.

This is what one client told us:

"This has given us the best chance we have to give our customers a good  customer experience. The business also benefits because it helped us simplify the process as much as possible and it meets legislative requirements."

You need to commission this research in March or April 2021 to be ready in time.

We will test your Online Form (or other relevant material) using our User Testing for Style and Content -   a unique language-based user testing method for CX, Compliance and Brand Voice.

We will custom design the research for you. The cost will depend on sample size and specifications.

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For a quote or a confidential discussion about your research needs