Our user testing helps solve these problems
Our user testing helps solve these problems:
Instructions that are so difficult to follow that customers give up, and go to a competitor
Information requests that are so difficult to understand that customers give you the wrong information
Technical explanations or product descriptions that are so complex that customers do not understand what they have bought, or what their obligations are.
We test how customers use your content or information resource across the whole buyer journey
Information that you want users to understand and use
Information that you want users to share with you.
Examples (digital or otherwise)
- Landing pages
- Fact sheets
- Statements and
What you will learn
You will learn about your customers - what they know and what they don't know about your product or service. You will learn the language they use and the language they understand.
- We identify the words and terms that people do not understand
- We show you how to define or replace those words and terms. We give very specific advice about this.
- We show you the order to write the information in, for maximum clarity
We work closely with you, your compliance professionals and with your plain language trainers and consultants.
This service has been used by many of the largest financial services organisations in Australia. We have helped these organisations create and rewrite their letters, statements, disclosure documents and forms so that people know what to do with them.