Qualitative research experts

We are well-known qualitative research experts with a deep commitment to human understanding. 

We bring our training in the social sciences: linguistics, psychology, sociology and anthropology to our work.

Why conduct qualitative research?

Qualitative research gives you a completely different perspective than any survey research, because it focuses on the meaning that using (or not using) products, services and brands brings to people's lives. At its best, qualitative research findings will shock you because you will suddenly understand your consumer/customer/ stakeholder so much better than you ever did before.

Interview methods

We use all interview methods, and conduct linguistic analysis, semiotics and ethnography. We know there is no one 'best' method for qualitative research, because the method needs to be tailored first of of all to the people we want to speak to and understand, and secondly to the research problem. We are known as experts in qualitative analysis and continue to experiment. Expect us to take a dynamic, engaging and imaginative approach.

We interview everyone and anyone

We have interviewed

Visit our Resources page for free books and webinars on these topics.

Tags: Qualitative Research , Customer journeys, Ethnography, Hybrid methods, focus groups, online qualitative, customer service, Implicit, Projective, Advanced qualitative research

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