Surveys

We have conducted surveys with some of the most influential people in Australia

These have included  CEOs of the major banks, wealthy arts donors, and senior people in government. We get results because we make sure that our surveys are short, well-written, easy to complete and designed specifically for that audience.

Designing surveys requires great research expertise. The survey must be an independent and unbiased measure of  opinion; the sample must reflect stakeholder and other groups fairly. At the same time the client needs to protect key relationships. Our advice is to allow time upfront. Do not hurry this.

We design, conduct, analyse and report on surveys of all types:

  • Audience studies
  • Communications audits and tracking
  • Concept testing
  • Customer experience surveys
  • Product and service usage and attitude
  • Packaging testing
  • Stakeholder surveys

We cover Business to Consumer; Business to Business; Business to Government; Government to Business; Government to Consumer. 

Methods

  • CATI
  • Face to face
  • Online and mobile

We bring to our survey research the same skills as for qualitative: people-centred thinking, client-focused design and deep understanding of human behaviour.

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Hybrid methods, for example combining online qualitative with survey research.

Tags: Surveys , Stakeholder Surveys, Hybrid methods, Language

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