What is sensemaking?

Making sense of and to

Sense-making in market and social research is an idea that we have had to help our clients make sense of the behaviour of customers, citizens, and stakeholders; and to help clients make sense to customers, citizens, and stakeholders.

This is fresh thinking - you will not find this kind of research anywhere else.  We are always happy to challenge existing ways of doing things.

Follow the links below to find out more

  1. Making sense of how people choose and decide '; and
  2. Making sense to customers and stakeholders by testing documents and forms for readability and usability.


Tags: sense-making

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