What is sensemaking?
Making sense of and to
Sense-making in market and social research is an idea that we have had to help our clients make sense of the behaviour of customers, citizens, and stakeholders; and to help clients make sense to customers, citizens, and stakeholders.
This is fresh thinking - you will not find this kind of research anywhere else. We are always happy to challenge existing ways of doing things.
Follow the links below to find out more
- Making sense of how people choose and decide '; and
- Making sense to customers and stakeholders by testing documents and forms for readability and usability.