Qualitative sensory research
This is about sensory language
We are pioneers in consumer sensory insight using qualitative research and have helped many companies develop products that people love to eat or drink. Our strength is our unique blend of qualitative research skills and linguistic expertise.
We have used these skills many times to define the sensory language - the language that consumers use to describe what they want to experience and what their senses are telling them. Working in partnership with the sensory scientists at Sensory Solutions, we have able to understand what people meant by 'more chocolatey' for example.
"Consumer value lies not in the product purchased, not in the brand chosen, not in the object possessed but in the consumption experiences derived therefrom."
We have worked on these brands: