Qualitative Research

Making sense of business documents

Written by Sue Bell on 06 June 2016.

What the Unsolved Mystery of Language Can Teach Market Researchers

Written by Heather on 27 January 2016.

What should we do with all these images?

Written by Heather on 13 January 2016.

When ‘insight communities’ aren’t right for you

Written by Heather on 29 November 2015.

One-on-one interviewing

Written by Heather on 18 July 2015.

A Bot’s Guide on How to Moderate

Written by Heather on 27 July 2016.

Enjoying face to face groups again

Written by Heather on 18 August 2016.

How people talk in online qual – it’s all about the moves!

Written by Heather on 22 September 2016.

Have you ever hugged Christmas? How to get more out of qualitative research

Written by Heather on 28 September 2016.

The books that inspired me

Written by Sue Bell on 16 December 2016.

Six pathways to great qualitative research

Written by Heather on 05 February 2017.

The best ways to use stimulus material

Written by Heather on 05 February 2017.

How to Design a Chat Bot for Market Research - Whitepaper from Flex MR

Written by Heather on 20 February 2017.

The semiotics of Christmas

Written by Heather on 12 December 2013.

Qualitative Analysis Skills: A Primer Part 1

Written by Heather on 14 July 2017.

The Art of the Long Interview

Written by Heather on 25 July 2017.

Getting the most out of Behavioural Economics in Qualitative Research

Written by Heather on 16 January 2018.

How Behavioural Economics and Qualitative Research can Work Together

Written by Heather on 17 January 2018.

Qualitative Analysis Skills: A Primer Part 2

Written by Heather on 27 March 2018.

Understanding Retirees using Sense-Making

Written by Heather on 26 June 2018.

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