Has a new competitor entered your market? Has a whole new category emerged that threatens you and your competitors? Is it just time to make sure your brand has kept up to date with your customers?
Here are some of the questions that we have answered for our corporate clients to help them improve or develop their business, marketing or communications strategy.
Many organisations have so much to communicate to their customers, potential customers or members that is sometimes hard to know what message will resonate the most.
People sometimes do things that seem contradictory. They seem to say one thing and then do another
These are difficult times, with many businesses losing sales and we can see people changing how they behave. If you have lost customers in the pandemic, will they come back?
Are you a small or medium m-sized business that needs to understand your target market better? To do that for you, we uncover who your market is, what they really want, what they need, what motivates them and how they make sense of their world.
We were once asked to help the manfucaturer of a biscuit that had chocolate in it but wasn't a chocolate biscuit. Consumer research had told them that the biscuit needed to be 'more chocolately'.