Insights from sociology about moderating online
Written by Suzanne Burdon
and I have embarked on a never-ending journey of understanding the semiotics of Christmas, starting with a social semiotic analysis of the depictions of Christmas food in UK and Australian Magazines. Since, then understanding what Christmas 'means' has become something of a preoccupation.
Some of the things we have learned:
In our last three-day online qual forum / discussion bulletin board (whatever you want to call it!) on financial services, consumers made posts, each post an average of words long (and some much longer). In all, our participants typed words! Compare that to our last 2 hour group: 6274 words, from 8 people.