Insights from sociology about moderating online
Written by Suzanne Burdon
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Charlotte Pearson is Client Services Manager for FlexMR. With a research background in the health sector, Charlotte is ideally placed to conduct and interpret sensitive research projects with the necessary understanding and empathy. Her project management skills are second to none.
We call our approach to cultural insight en-symbol to capture two crucial ideas.
One of the things we like to do most is to help organisations communicate clearly. So we do a lot of testing of organisational communications of various kinds such as disclosure documents, fact sheets, labels and the like. We always advise our clients that 'understanding' involves more than just understanding the words. This paper on nutrition claims supports our view. Based on our insights and supported by the evidence in the study described in the paper, here are three tips for testing labels, fact sheets and claims.