What does it mean to have an ‘analysis plan’ for qualitative research?
When you have an analysis plan you know who will do what and how you are going to deal with the information.
- If you have several researchers working on a project, is everyone going to analyse their own interviews or groups independently or will you delegate it all to one person?
- Whether you are going to share the task, or if you are doing it all yourself, you need to know the answers to questions like these
In 1997, I bought a book called 'Research on Judgement and Decision Making: currents, connections, and controversies' edited by Goldstein and Hogarth. It was here that I first came across Kahneman and Tversky and their work on such things as representativeness heuristic. I was hooked. I think my favourite piece was one on 'arguing with yourself', because it is something I do often!
I was working on insurance projects at the time, trying to figure out why some people saw risks, where everyone else saw opportunity. I used many of the insights I learned here with my clients, but did not make them public.
Twenty or more years later, I still find this whole field fascinating, but I am also frustrated.