The crested Bellbird is our symbol. It is a native Australian bird with a beautiful and distinctive song that can be heard across long distances. Similarly you can be assured that our excellently-crafted research will have long-lasting impact for your organisation or brand.

Sense, senses and sensibilities

Since 2015, we have been developing a framework which captures the style of work we do here. I thought I would explain where this idea came from:

So many mainstream research agencies offer the same thing - quant and qual and 'actionable strategic insight'. Talk about boring. All the researchers working with Susan Bell Research are generalists, and we like conducting quant and qual research of all types and (blush ..) have the skills and strategic nous to do it, but saying 'we are good at quant and qual and strategic insight' is as exciting as a restaurant saying 'we sell food'.

Sensemaking Explained

At Susan Bell Research we've pioneered a new approach to qualitative research that helps us understand human behaviour in a new way. We call it Sensemaking.

Sensemaking is a framework to use in qualitative research.

Our contribution to Treasury’s Retirement Income Review

Industry Super Australia asked us to conduct some research among retirees and pre-retirees because they were preparing a submission to the Treasury Retirement Income Review and wanted to test some hypotheses about life in retirement. Their submission to the review is here including our report as Attachment 7.