One very simple way to get more out of focus groups is to conduct individual interviews with group participants afterwards. We do them by phone, but any other method would work just as well. We have been doing this for our victims of crime project.The benefits are:
Superannuation members are 'bamboozled by poor disclosure' Productivity Commission deputy chair Karen Chester says - ABC.net.au/news 
Be honest now. You may not ‘bamboozle’ but are you guilty of any of these communication transgressions?
Is it a surprise women aren't keen on investing when the stock market language is so male oriented?
The language used to describe investing in the stock market is skewed towards masculinity. It is full of metaphors that come from domains traditionally associated with, occupied by, or deemed appropriate for men.
We use the 'long interview' qualitative research technique in our research when we want the people we are talking to to think and not just tell us the first thing that comes to mind. Here are some tips on how to conduct long qualitative interviews.
What is a ‘long interview’?
A long interview is a one-on-one interview that takes at least an hour and is conversational in style. Some IDI’s (individual in-depth interviews) fall into the ‘long interview’ category, but only if they are conversational and – it has to be said – long.
Jane Gregory is a member of the Susan Bell Research Team, and our Quality Manager. She is also the Professional Standards Officer for AMSRS. In this article, she explains how AMSRS helps members like us keep up to date with the way we handle personal data. Here are some of the things we do: