This infographic details six useful lessons from information designers and information psychologists on how to attract the attention of customers and stakeholders in ‘lean forward mode’:
Why steam came out of Charlie’s ears
Suzanne and I recently took part in a NewMR webinar event ‘New but not Tech’. We were talking about sense making, and about how people make sense of their experiences. Someone asked if that meant that sense making was an ethnographic technique, and I said:
“No, because in sense making what we are interested in is what is going on in people’s heads.”
With steam coming out of his ears, ethnographer Charlie Cochrane of Jump the Fence posed this question in response:
Over the last few years, I have attended many conferences and read lots of blogs from people who do not want research participants to talk. These writers and speakers (oh the irony!) say that researchers cannot ask people what they are thinking, because people don’t know what their unconscious or non-conscious minds are doing.
Since 2015, we have been developing a framework which captures the style of work we do here. I thought I would explain where this idea came from:
Communications testing is one of our most popular services. We test lots of written communications from Fact Sheets to Usage Instructions and Packaging Labels, digital and in print. It is part of our “Sense” suite of services. Daniel Kahneman’s ideas about thinking fast and slow - ‘System 1 and System 2’ - help us to design different tests for different written material.