Semiotics is about how ideas are represented in culture
The methods we use
Discourse Analysis is a form of desk-based qualitative research that can reveal astonishing insights into how people think and what they plan to do in the future by analysing the words they use.
What is semiotics?
Semiotics is the study of the meanings conveyed by signs and symbols. These signs and symbols can be shape, texture, colour, sound - anything actually.
Language is a uniquely human gift.
It is central to everything that market researchers do and central to everything our clients do. For us, the ability of the human race to use language to communicate complex topics to each other in myriad ways is something to celebrate.
As researchers who specialise in language, our sensitivity to how people express themselves gives us greater insight than any non-language technique can hope to achieve.