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  • Our skill is in understanding your business, your strategy, your category and your customers so we can design research to give you the insights you need. We use innovative and tried-and-tested research methods for deep understanding. We provide robust, actionable interpretation of the results. We are based in Sydney and have used our social science training to help small, medium and large businesses, government agencies, and not-for-profits across Australia, since 1994.
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Our capabilities

  • Sectors

    √ Finance - insurance, investment ...

    √ Food and beverage

    √ Government

    √ The Arts

    √ Technology and infrastructure

    √ Disability and welfare

    √ Retirees

  • Methods


    One-on one interviews


    Online communities

    Focus groups


    Discourse analysis

  • People



    Business to business




    General public

  • Our work

    Audience and membership

    Branding and brand equity


    Customer experience and journeys

    Naming projects

    Product development, packaging, and sensory

    Stakeholder surveys

  • We have also developed a unique research service called sensemaking. Sensemaking is about how people make sense of things especially in times of change; how expectations frame what they see; and how people behave according to social and cultural norms. Click here for more. Read More
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Use short words that your readers are familiar with. Use short sentences. Good writing is not just about clarity though: writers want readers to pay attention to and engage with the material.  This is how to do that:

  • design for the eye, 
  • make people curious,
  • write about them not you,
  • start with something easy, and
  • use signs to show new information.

Contact Sue to learn more.

Examples of our work

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Some organisations we have partnered with recently

Get in touch