Our Sensemaking approach gives clients qualitative insight into how and why people make the decisions they make.
Sensemaking is most useful for research about
- Difficult or life-changing decisions
- Decisions that take time
- Decisions that people seem to get wrong
It can be used in tandem with
Sensemaking uses qualitative methods:
One on one contextual interviews are ideal
Couple / family interviews
Ethnographic / observation
The benefit of a sensemaking approach
If you keep hearing the same things in your research projects, you may need to disrupt your own way of thinking. We believe that seeing things from a sensemaking perspective will help you see your research problem with fresh eyes.